Privacy Policy

Last updated and effective date: September 30, 2024

This privacy policy describes how Sephora USA, Inc. and Sephora Beauty Canada, Inc. (collectively, “Sephora”, “we”, “us” or “our”) collect, use, disclose, and protect our customers’ personal information. It also tells you about the rights and choices you have with respect to your personal information, and how you can reach us to get answers to your questions. Please note, our privacy practices are subject to the applicable laws of the places in which we operate. You will see additional region-specific terms that only apply to customers located in those geographic regions, or as required by applicable laws.

You can click on the following links to go directly to the corresponding sections of this privacy policy.

1. What Our Privacy Policy Covers2. What Personal Information We Collect3. How We Collect Your Personal Information4. Cookies and Similar Online Tracking Technologies5. How We Use Your Personal Information6. How We Disclose Your Personal Information7. How We Protect Your Personal Information8. Your Rights9. Transmission Of Information to Other Countries10. Children’s Privacy11. Communicating With Us12. Changes To This Policy13. Additional Information For California14. Notice of Financial Incentive/ Bona Fide Loyalty Program Disclosure

This privacy policy covers Sephora’s customer-facing operations in the United States and Canada and applies to the personal information Sephora obtains in various contexts, including from www.sephora.com, the Sephora mobile application, all other websites, mobile sites, services, applications, platforms and other tools where Sephora’s Terms of Use appear or are otherwise referenced, or for which no separate Terms of Use are provided as well as to your visits to or interaction with us in any of our stores or elsewhere (collectively, the “Sites”). You may be accessing our Sites from a computer or mobile phone device (through mobile website or mobile application), or any other applications or services that link to this privacy policy; visit us in our stores; communicate with us; shop with our third-party partners; engage with us on social media; or participate in any of our programs or events.

We may provide different or additional privacy notices in connection with certain activities, programs, and offerings. We may also provide additional “just-in-time” notices that may supplement or clarify our privacy practices or provide you with additional choices regarding your personal information.

Our Sites may include links to websites and/or applications operated and maintained by third parties. Please note that we have no control over the privacy practices of websites or applications that we do not own. We encourage you to review the privacy practices of those third parties.

The types of personal information we obtain about you depends on how you interact with us and our products and services. When we use the term “personal information,” we are referring to information that identifies, relates to, describes, or can be associated with you. The following are the categories and specific types of personal information that we collect:

Basic Identifying InformationIncluding your full name, alias, postal address, e-mail address, phone number, date of birth, account name, signature, username, social media handle, or other similar identifiers.

Government-Issued IdentifiersIncluding your driver’s license number or other similar government identifier.

Device Information and Other Unique IdentifiersIncluding device identifier, internet protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifier, or similar unique identifiers.

Internet or Other Network ActivityIncluding browsing or search history and information regarding your interactions with our Sites, emails, or advertisements.

Geolocation DataIncluding information that permits us to determine your location, such as if you manually provide location information or enable your mobile device to send us precise location information.

Payment InformationIncluding credit or debit card numbers.

Commercial InformationIncluding products or services you have purchased, returned, exchanged, or considered; preferences; and rewards activity related to Beauty Insider membership.

Physical CharacteristicsIncluding skin tone and type, hair color and type, eye color, and other beauty profile information you provide.

Health and Medical InformationIncluding information you choose to provide regarding skin conditions or medications in connection with a beauty service, in-store digital experience, or product recommendation.

Demographic DataIncluding age, gender, race, ethnicity, estimated income, and household information, some of which may include characteristics of protected classifications under U.S. state or federal law.

User ContentIncluding your communications with us and any other content you provide (such as social media profiles, photographs, images, videos, survey responses, comments, product reviews, testimonials, and other content).

Audio and Visual InformationIncluding photographs, images, videos, and recordings of your voice (such as when we record customer service calls for quality assurance).

InferencesInferences drawn from or created based on any of the information identified above.

Job Applicant InformationTo review the Applicant Privacy Policy, please visit: https://www.sephora.com/beauty/applicant-privacy-policy

Sensitive Personal Information Sephora only collects sensitive personal information, as defined by applicable privacy laws, for the purposes allowed by law or with your consent. Sephora does not collect or process sensitive personal information for the purpose of inferring characteristics about you.